Privacy Policy
Last Updated: January 2026
Lilac Farm ("we," "us," "our," or "Company") operates the lilac-farm.co.uk website. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us or sign up for communications, we may collect your name, email address, and phone number.
- Technical Information: We automatically collect your IP address, device type, browser type, operating system, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and track affiliate conversions.
- Usage Data: We collect information about how you interact with our website, including time spent on pages, clicks, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services
- To conduct analytics and understand user behaviour and preferences
- To track affiliate commissions and conversions from casino operators
- To send promotional emails and newsletters (with your consent)
- To comply with legal obligations and protect our rights
- To personalise content and recommendations
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve our site.
- Affiliate Tracking Cookies: Monitor casino referrals and commissions.
- Marketing Cookies: Used for retargeting and promotional purposes.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to third-party casinos, betting operators, and affiliate partners. We are not responsible for their privacy practices, terms, or content. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in gambling activities. Third parties operate independently and we have no control over their data handling practices.
Your Rights
Under UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Request we limit how we use your data.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to marketing communications and certain processing activities.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are based in the United States, you may have rights under the California Consumer Privacy Act (CCPA) and similar state laws. For requests, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. Typically:
- Personal contact information is retained for the duration of any relationship and up to 3 years after last contact.
- Analytics and usage data is retained for up to 24 months.
- Affiliate tracking information is retained in accordance with our legal obligations and business requirements.
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a privacy concern, please contact us:
Email: [email protected]
Website: lilac-farm.co.uk
We will respond to your request within 30 days of receipt. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office.
Please note: This website is intended for informational purposes only. Gambling involves risk and is not suitable for everyone. Always gamble responsibly and within your means.